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Brand Style Guide
Project type
Marketing Audit (competitive & SWOT analysis), Market Segmentation Development, Brand Positioning, Brand Identity Design (logo, color palette, typography, voice/tone, archetype, personality) Brand Strategy, Marketing Assets/Collateral, Insights & Analytics, Content Creation, Copy-writing
Date
2019
The Home Hero's comprehensive Brand Style Guide was inspired by the business owner's philosophy on life which is to never stop chasing your dreams, no matter the circumstances and paid homage to the hardships he endured throughout his earlier life, such as poverty, foster care, homelessness, racism, limited opportunities as a minority. Together we created a brand the perfectly captures the essence of his courageous roots and embodies his idealistic spirit and unwavering passion to never stop believing in yourself or your dreams.
